MAP applies only to minimum advertised prices and does not apply to the price at which the products are actually sold, or to advertised prices higher than the unilateral minimum resale prices established by Coton Colors Company from time to time.
Minimum Advertised Price {MAP} Policy establishes advertised price standards for specified Coton Colors Company products. Advertised pricing of covered products must comply with this Policy. The products and MAP may be changed from time to time at Coton Colors Company’s sole discretion. Coton Colors Company Resellers are responsible for remaining current with MAP policy and products. A list of Covered Products, MAP Policy prices and Suggested Retail Pricing {“SRP”} pricing will be communicated to Resellers on a periodic basis. Each Reseller is responsible for ensuring its advertising complies with this Policy. Pricing listed on an Internet site is considered an “advertised price” and must adhere to this MAP Policy. Once the pricing is associated with intent to purchase {added to shopping cart or order}, the price becomes the selling price and is not bound by this MAP Policy. Statements such as “add to basket to see price”, “we will match any price”, “call for price” or phrases of similar import are acceptable as long as the price advertised or listed for the products is not more than 5% below the MSRP. In addition, discounts applied at checkout to the entire order based on a customer’s purchasing history with the Reseller, such as discounts for “frequent shoppers”, do not violate this MAP Policy. Coton Colors Company products not specifically identified in this policy are not subject to the MAP policy. Each advertisement below the MAP will be a violation of the policy.
The MAP policy applies to all advertisements of specific Coton Colors Company products in and all media including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, e-mail solicitations, e-mail newsletters, Internet or similar electronic media, television, radio and public signage. Any advertising, product listings, solicitations, etc., that can be seen on or is transmitted over the Internet, is included in this unilateral policy. This MAP policy is not applicable to any in-store advertising that is displayed only in the store and not distributed to any customer{s}.
In the event a Reseller chooses not to follow the Coton Colors Company MAP policy, sanctions will be unilaterally imposed by Coton Colors Company. Violations of MAP policy shall be determined by Coton Colors Company in its sole discretion. Coton Colors Company will accept any communication from a Reseller who has violated this MAP policy regarding the violation or the willingness of the Reseller to bring its prices into compliance with the MAP policy before sanctions are imposed. Coton Colors Company reserves the right to refuse service to anyone who violates MAP policy and continuous violations can result in termination of account.
EACH COTON COLORS COMPANY RESELLER IS FREE TO INDEPENDENTLY DECIDE WHETER OR NOT TO FOLLOW THIS MAP POLICY IN CONNECTION WITH ITS ADVERTISED PRICE. HOWEVER, ADVERTISING A PRICE, OR TAKING OTHER ACTION THAT IS CONTRARY TO THIS POLICY MAY RESULT IN THE ABOVE MENTIONED ACTIONS. IN ADDITION,THIS MAP POLICY DOES NOT APPLY TO A RESELLER’S ACTUAL SALES PRICES. EACH COTON COLORS COMPANY RESELLER IS FREE TO INDEPENDENTLY SET ACTUAL RESALE PRICES AT WHATEVER LEVEL THE RESELLER CHOOSES.
Coton Colors Company reserves the right at any time to modify, suspend, or discontinue the MAP policy in whole or in part or designate promotional periods during which the terms of the policy change or designate periods of time during which the policy is not applicable. In such an event, we reserve the right to modify or suspend this MAP Policy in whole or in part by notifying all Resellers of the duration and nature of the change. Coton Colors Company further reserves the right to adjust the MSRP with respect to all or certain products at its sole discretion. Such changes shall apply equally to all Resellers.
Coton Colors Company is not seeking agreement from any Reseller to adhere to this MAP policy. It is entirely within the discretion of the Reseller whether to comply or not comply.
This MAP Policy is solely within Coton Colors Company discretion and authority acting through the duly authorized managers of Coton Colors Company. No employee or sales representative of Coton Colors Company has any authority to discuss, modify, or grant exceptions to this MAP Policy. Any representation or action by any employee, sales representative, or persons not specifically authorized to discuss, modify or grant exceptions to this MAP Policy under this paragraph is unauthorized and invalid. No oral communications about this MAP Policy are authorized. All questions or comments regarding this MAP policy are to be directed to the policy administrator at AshleyTrafton@Coton-Colors.com or in writing and directed via U.S. Mail to:
Ashley Trafton
MAP Policy Administrator
2718 Centerville Rd
Tallahassee, FL 32308