Sure, we manufacture some really stylish pieces, but our commitment to our customers extends far beyond designing and delivering beautiful products. That’s why we pride ourselves on being More than a Manufacturer™. We help great retailers like you succeed with the Coton Colors products they carry.

With over 22 years of retail experience and three Flagship Stores under our belt, we have a lot knowledge to pass on to you. We consider your success to be our success and we know that a partnership between the two of us is a cause for {big} celebration.

Here are the ways we provide support to you to help you be successful:

Training Support
We provide training support in multiple ways to make sure you are in the know about the products you carry and are able to retail them well.

Educational Support
From your Sales Representative and Account Manager to the entire Coton Colors crew, we’ll share our industry knowledge to keep you ahead of the curve. Check out the monthly educational spotlight in our monthly e-newsletter, The Dish.

Personalization Support 



Offering product personalization gives your store a competitive edge and sets it apart from others. It also adds value to your merchandise and creates customer loyalty to your store. That’s why we design many of our products with this feature in mind. In our commitment to being More than a Manufacturer™, we'll train you on how to personalize our products to help increase your store’s foot traffic {and sales!} as well as provide you the following resources to ensure your success.

Merchandising Support 

             

 As the retail landscapes becomes more competitive online, it’s more important than ever to step up your merchandising game to wow shoppers with a tangible in-store experience. As part of our commitment to being More Than a Manufacturer™, we’ll help you capture your customers’ attention with our eye-catching merchandising guides for Coton Colors and Happy Everything™. 


With our help, you’ll set your store apart from others by creating branded retail experiences. We use our industry knowledge to customize displays to help shoppers envision our products for their celebrations at home or as gifts for loved ones, and in doing so, the presentation delights them all the way to the register. We share our guides with you through merchandising support here.







Marketing Support
In addition to great products, we also design great marketing. We provide you the tools to boost your sales and help you create a branded experience to stand out from other stores. All marketing tools are available for both Coton Colors {that includes Kitchen + Home and Ornaments!} and Happy Everything!™.

  • In-Store Marketing Events & Joint Promotions



    Increase foot traffic to your store with dynamic in-store events we've designed to generate new and repeat customers for you. We value your bottom line, so with some events, we even offer reorder promotions to keep your cash register ringing. As More Than a Manufacturer™, we provide you with the following to market your event:

    • Images for your social media outlets to promote the event
    • In-store takeaways via digital file. Use these to distribute to your customers and place in customer orders leading up to the event.
    • In-store signage via digital file to place in your acrylic sign to promote the event.





  • Photography Library
    Access picture-perfect image banks for Coton Colors and Happy Everything™ taken by our in-house styling and photography team including:
    • Evergreen images announcing you're an authorized retailer.
    • Seasonal and holiday images.
    • Campaign Images
    • Seasonal and holiday images and more
    • Individual product images of the entire active line.
    Access through our FTP Site here.

  • Advertising Templates
    We make creating ads for your store easy by providing templates for billboard and magazine advertisements. You provide your store's information and our Graphic Design team will take care of the production!
    Access through our FTP Site here.

  • Signage
    Branded signage plays a vital role in your customer's shopping experience. Studies shows that signage is very effective at influencing and driving sales. We'll help your store capitalize on a branded retail experience with our marketing signage.

    Brand Signage available for purchase here: In addition, throughout the year, we'll notify you via our monthly newsletter, The Dish, when downloadable and printable signage is available for you to access through our FTP Site here.

  • Printed Literature
    As a lifestyle brand, the heart of what we do is in helping others create moments of celebrations. That's why we create printed literature to guide customers with easy to recreate celebratory occasions as seen in our consumer catalogs, our lifestyle magazine Toast, and more!

    Printed Literature available for purchase here:

Partner Program 
Experts say you can get more bang for your buck by offering the complete collection of a few in-demand brands. Let us help you enhance your profits! Partner with us to receive additional benefits {and get celebrating!}. Retailers are eligible for discounts on all product purchases based on spend level.

  • LEVEL 1 – PREMIER PARTNER
    • $40,000 annual spend per location not including shipping
    • 10% discount on all products on every order, excluding fixtures, marketing, and promotional products.
    • Early access to exclusive events.
    • Listed on the Coton Colors retail website.
    • Guaranteed availability of sold out limited edition attachments.
    • Guaranteed delivery on most promotional events.
  • LEVEL 2 – PREFERRED PARTNER
    • $20,000 annual spend per location not including shipping
    • 5% discount on all products on every order, excluding fixtures, marketing, and promotional products.
    • Early access to exclusive events.
    • Guaranteed availability of sold out limited edition attachments.
    • Guaranteed delivery on most promotional events.
  • LEVEL 3 – PARTNER
    • $5,000 annual spend per location not including shipping
    • 3% discount on all products on every order, excluding fixtures, marketing, and promotional products.

Interested? Contact your Sales Representative or Account Manager or email wholesale@coton-colors.com to inquire more.